Video Marketing for Quebec Renovation Contractors (2026)

A kitchen renovation in Vaudreuil-Dorion or a roof replacement in Laval doesn't sell itself on a finished-product photo the way a staged living room does for a real estate listing. What actually convinces a homeowner to call one contractor instead of three others bidding the same job is proof: a real before-and-after, a drone pass over a finished addition, a client saying on camera that the crew showed up when they said they would. Most Quebec renovation and trades businesses still don't have any of that on their Instagram or Google Business Profile — which, in a renovation market that just posted one of its strongest years in a decade, is a gap worth closing.

This guide is about video specifically for Quebec's renovation contractors, general contractors, roofers, landscapers and trades businesses — not the B2B professional-services angle covered in our Laval corporate video guide, and not real estate listing photography, which has its own dedicated guides. It covers what the current renovation market actually looks like, what a contractor should film first, where that footage should live, how drone coverage fits in, and what it realistically costs in 2026.

Key Takeaways

• Quebec residential renovation spending rebounded an estimated 30% in 2025 after two slower years, with the APCHQ projecting a further 8% increase in 2026 and 4% in 2027 (APCHQ, Prévisions 2026-2027, 2026).
• 64% of Quebec homeowners say they plan renovation work over the next three years — stable versus 65% in 2025 — with an average project budget of $32,000 ($24,000 for interior work, $18,000 for exterior work, $68,000 for additions or conversions) (APCHQ, Rénovation au Québec, 2026).
• One in three homeowners report spending at least 25% more on home improvement purchases because of content they saw on social media, and homeowners say social content starts or accelerates nearly two projects a year on average — a U.S. study, not Quebec-specific data, but a useful signal of how directly renovation content drives spending decisions (Home Improvement Research Institute, Homeowner Social Media Influence on Home Improvement Shopping, 2025).
• 93% of U.S. homeowners planning a renovation in 2026 say they'll work with a professional, with general contractors the single most commonly hired trade at 55% — again U.S. data, included as context on how central hiring a pro remains even as DIY content floods social feeds (Houzz, 2026 U.S. Houzz Renovation Plans Report, fielded October 2025).
• Most Quebec video projects for a single contractor or trades business run in the same $600–$3,500 CAD range as the broader Quebec market, with a drone add-on typically $150–$400 — see our Video Production Quebec pillar guide for the full cost breakdown.

Quebec's Renovation Market Just Had Its Strongest Year in a Decade

After two slower years, residential renovation spending in Quebec rebounded sharply in 2025, with the Association des professionnels de la construction et de l'habitation du Québec (APCHQ) estimating growth of roughly 30% for the year. The association's 2026–2027 forecast projects that momentum to continue, with spending up a further 8% in 2026 and 4% in 2027. That's not a one-year blip — it's two more years of a market that's already larger than it was.

Homeowner intent backs up the spending numbers. According to APCHQ's report on 2026 renovation plans, 64% of Quebec homeowners intend to undertake renovation work over the next three years — essentially unchanged from 65% in 2025, despite ongoing economic uncertainty. The average budget sits at $32,000, split roughly between $24,000 for interior work, $18,000 for exterior projects and $68,000 for additions, with interior work the most common project type at 75% of respondents.

For a contractor, that's real, growing demand — and more competition for the same homeowners' attention. A kitchen renovation company, a roofing crew or a landscaping business in Vaudreuil-Soulanges, the West Island or Laval isn't just competing with three other quotes anymore; it's competing with every contractor's Instagram feed a homeowner scrolls before picking up the phone.

Why Video Specifically Moves a Renovation Lead to a Booked Quote

A renovation or trades purchase is a trust decision before it's anything else — a homeowner is letting a crew into their house for days or weeks, often for a project costing tens of thousands of dollars. Written reviews help, but they don't show the thing a homeowner actually needs to see: the quality of the finished work, and whether the people doing it seem like the kind of crew you'd want on your property.

A U.S. study from the Home Improvement Research Institute (HIRI), sponsored by Miller Brooks, found that one in three homeowners report spending at least 25% more on home improvement purchases because of content they saw on social media, and that social content starts or accelerates nearly two home improvement projects per homeowner each year. That's a U.S. survey rather than Quebec-specific data, but the underlying behaviour — seeing a finished project online and deciding to move forward with a similar one — doesn't need a border to apply here too.

It's also worth being clear about what video doesn't replace. Houzz's 2026 Renovation Plans Report, based on more than 1,000 U.S. respondents surveyed in October 2025, found that 93% of homeowners planning a 2026 renovation still intend to work with a professional, with general contractors the single most commonly hired trade at 55%. Social content doesn't turn homeowners into DIYers instead of customers — it's part of how they decide which professional to hire. That's U.S. data rather than a Quebec figure, but it points the same direction as the spending numbers above: homeowners are still hiring pros, and video is increasingly part of how they choose one.

A roofing crew with no video anywhere isn't neutral to a homeowner comparing three quotes — it's the one quote with nothing to actually look at.

What a Renovation Contractor Should Actually Film

None of this requires a production crew following a job site for weeks. It requires capturing a handful of specific moments that answer the questions a homeowner is already asking before they call:

• The before-and-after reveal: a slow pan across the finished kitchen, bathroom or addition, paired with a quick clip of what the same space looked like on day one. This is the single highest-performing format for a renovation business, and it's also the easiest to shoot — most of it is just documenting the job at two points in time.
• A short walkthrough with the homeowner: 30–60 seconds of the actual client pointing out their favourite detail of the finished project. A genuine reaction, even an unscripted one filmed on a phone, carries more weight than a polished testimonial read off a script.
• Mid-project progress clips: a framing update, a tiling pass, a roof mid-tear-off. These aren't glamorous, but they show a homeowner what to expect during their own project, and they keep a feed active between finished jobs.
• The owner or lead explaining one decision: why a particular membrane was used on a flat roof, or why a wall needed an engineer's sign-off — a 60-second clip answering one question every homeowner asks saves time on the next ten calls.
• Crew and equipment on site: a short clip of the actual team at work signals an established, professional operation in a trade where "a guy with a truck" is still common.

Picture a small renovation company in Saint-Lazare that starts posting one before-and-after reveal and one progress clip a week, instead of a single static logo post a month. That's not a documented case — it's a hypothetical, offered only to illustrate the kind of posting shift this section describes — but it's the same behaviour change that separates a contractor with an active, trustworthy-looking feed from one that hasn't posted since a project three years ago.

Where Drone Footage Earns Its Place on a Job Site

Drone coverage is a more natural fit for a renovation or trades business than for almost any other local business category, because so much of what a contractor builds is genuinely hard to show from the ground:

• Roof replacements and repairs: a top-down pass over a finished roof shows membrane work, flashing and overall condition in a way a ground photo of the eaves never can — the same angles covered in our drone roof inspection guide for storm-damage documentation apply equally well to a finished re-roofing job used for marketing.
• Additions and larger builds: an aerial shot of a completed addition shows how it ties into the existing roofline and the lot — something a homeowner comparing contractors genuinely wants to see before committing to a similar project.
• Landscaping and hardscaping: a finished backyard, pool installation or retaining-wall project reads completely differently from above, where the full layout is visible in one frame.
• Commercial and larger-scale projects: for a contractor working on bigger commercial or industrial sites, the same logic covered in our commercial and industrial drone photography guide applies — yard, lot and rooftop context that a ground-level photo can't capture in one frame.

A drone pass is also one of the most efficient add-ons a contractor can book, since it's typically shot in the same visit as ground-level photo or video coverage once a job wraps, rather than a separate trip. See our drone photography service for how that pairing works in practice.

Where the Video Should Actually Live

Production only matters if a homeowner who's already shopping for a contractor actually sees it:

• Instagram and Facebook Reels: the default format for before-and-after content, and where most homeowners in Vaudreuil-Soulanges, the West Island and Laval are already scrolling.
• Google Business Profile: a short video attached to your listing gives a homeowner searching "roofer near me" or "renovation contractor Saint-Lazare" something more convincing to click than static photos alone.
• Facebook community groups: local groups across Vaudreuil-Soulanges, the West Island and Laval are where homeowners regularly ask for contractor recommendations — a well-placed before-and-after reaches people already in decision mode.
• YouTube, for longer project walkthroughs: a five-minute video covering a full kitchen renovation from demo to finish compounds on Google search in a way a single Reel never will.
• Your website's homepage or project gallery: a homeowner who's already found you through a search deserves more than a handful of static photos to confirm they're calling the right company.

Post bilingually where it matters. Vaudreuil-Soulanges, the West Island and Laval all have meaningful anglophone, francophone and allophone populations, and a caption in only one language leaves out part of the homeowners actually deciding between your crew and a competitor's.

DIY vs. Professional: A Practical Way to Decide

Situation	A phone is usually enough	Call a professional
Weekly before-and-after or progress clip	Yes — natural light and a steady hand carry this further than most contractors expect	Not necessary
Homeowner testimonial you'll reuse for years	Only in a pinch	Recommended — clear audio is what makes a testimonial believable
Flagship project reveal (a full addition, a major remodel)	Not recommended	Recommended — this footage represents the business for years
Roof, addition or large-lot aerial coverage	Not possible without a drone	Recommended — see our drone photography service
Paid Instagram or Facebook ad creative	Rarely performs well	Recommended — polished footage measurably affects ad performance

Unpolished, phone-shot clips often outperform slicker ones for routine weekly content, precisely because they read as authentic documentation of real work rather than an ad. Bring in a professional video production team for anything with real stakes behind it: a flagship project reveal, a testimonial series you'll reuse for years, or any footage that will run behind paid ad spend.

What It Costs for a Quebec Contractor in 2026

Video production for a renovation or trades business runs in the same general range as the rest of the Quebec market: most projects fall between $600 and $3,500 CAD before tax, depending on scope. A handful of before-and-after clips and a short homeowner testimonial sits at the lower end; a flagship project video with professional audio or an ongoing monthly content arrangement sits toward the higher end. A drone photography add-on for a roof, addition or larger lot typically runs an additional $150 to $400. See our Video Production Quebec pillar guide for the full cost breakdown, and our Vaudreuil-Soulanges or Laval video guides for how this plays out for other business types in the same regions.

Frequently Asked Questions

Is video marketing actually worth it for a small renovation contractor?

For most contractors, yes — before-and-after video is relatively inexpensive to produce and directly answers the question a homeowner is trying to resolve before hiring: what does this company's finished work actually look like. A U.S. study found homeowners spend meaningfully more on home improvement after seeing it on social media; while that's not Quebec-specific data, the underlying logic (seeing finished work builds confidence to hire) applies here too.

What's the single best video a contractor should start with?

A before-and-after reveal of a recently finished project. It's the lowest-cost, highest-impact format, and most contractors already have the "before" photos from a quote visit or job start.

Is drone footage worth it for a renovation business?

Often, yes — more so than for many other local business types. Roofs, additions, landscaping and larger lots are genuinely hard to show convincingly from the ground, and a drone pass is usually booked in the same visit as ground-level coverage rather than a separate trip.

How much does video production cost for a Quebec contractor?

Most projects fall between $600 and $3,500 CAD before tax, depending on scope, with a drone add-on typically $150 to $400. Contact Group PV Media for a quote scoped to your business.

Should a contractor's videos be posted in both French and English?

Yes, in most of the regions Group PV Media serves. Vaudreuil-Soulanges, the West Island and Laval all have substantial francophone, anglophone and allophone populations, and a caption in only one language leaves out part of the homeowners actually comparing contractors.

Ready to put your renovation or trades business on camera? Group PV Media plans, films and edits before-and-after video, project walkthroughs and drone coverage for contractors across Vaudreuil-Soulanges, the West Island, Saint-Lazare, Montreal and Laval. Book a free consultation and let's scope your first shoot.

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About the author

Pranshu Verma is the founder of Group PV Media, a social media marketing and content production company serving small businesses across Vaudreuil-Soulanges, the West Island, Saint-Lazare, Montreal, and Laval, Quebec.