A francophone town on the river
Hawkesbury is the largest urban centre in Prescott-Russell and one of the most French-speaking municipalities in Ontario. Its commercial life runs along Main Street East and West and the Tupper Street area, with a mix of independent retail, restaurants, clinics, trades and light industry, plus the regional hospital as a major employer. The Ottawa River frontage and the Long-Sault bridge crossing to Grenville tie the town economically to both provinces.
For local businesses, that means marketing has to work in French for the town itself and in English for the Ontario side of the catchment — and be geo-fenced tightly, since Ottawa-wide targeting wastes most of the budget.